Personality rights are among the most personal and commercially significant assets an individual can hold. They encompass the right to control how one's name, image, likeness, voice, and persona are used — particularly in advertising, media, and the rapidly evolving digital landscape. Protecting those rights rigorously and strategically requires expert legal counsel from preventive contracting through to active litigation and platform enforcement.
Vohra & Vohra offers comprehensive personality rights and image protection services to public figures, entertainers, athletes, influencers, and brands of every scale — from emerging talent securing their first endorsement agreement to established personalities managing complex multi-platform reputation and licensing portfolios. Every strategy is aligned with the client's commercial profile and personal identity interests.
Vohra & Vohra provides strategic personality rights advisory and lifecycle protection services that help public figures, entertainers, athletes, influencers, and brands secure, enforce, and commercially manage their name, image, likeness, and digital identity with confidence.
Get answers to common personality rights, image protection, social media misuse, endorsement contracting, and reputation management queries.
The firm provides comprehensive personality rights services including rights assessment, publicity and image rights protection, misappropriation and impersonation litigation, unauthorised endorsement disputes, social media takedowns, deepfake and defamatory content removal, reputation management, endorsement agreement drafting, influencer contract negotiation, talent rights structuring, and advisory on the commercial licensing of personality and persona rights.
Personality rights refer to an individual’s legal right to control the commercial use of their name, image, likeness, voice, and persona. In India, these rights are increasingly recognised through constitutional privacy protections and passing-off principles. They are most commonly asserted by public figures including celebrities, athletes, entertainers, and social media influencers whose identity carries measurable commercial value.
Vohra & Vohra pursues a coordinated enforcement response that includes platform takedown notices to social media networks and e-commerce marketplaces, applications for urgent injunctive relief before Indian courts, and civil claims for damages arising from misappropriation, impersonation, or unauthorised commercial use of the client’s name, image, or likeness.
Yes. Vohra & Vohra drafts, reviews, and negotiates endorsement agreements, influencer contracts, brand ambassador arrangements, and talent rights agreements — ensuring that the permitted scope of use, exclusivity terms, compensation structures, approval rights, and post-termination obligations are clearly defined and legally enforceable.
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